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Merchants can promote their products by buying ads. When users browse Ki= tely Market, ads appear above the regular search results. Ads are identifie= d with the section heading "Featured Products" or "Featured Store".
Kitely Market supports two types of ads: Product Ads and Store Ads. Thes= e types are explained in more detail later.
All ads have the following properties:
Placement - the location where the ad is shown. The Pla= cement can be the Front Page, or any Category.
Target - what is shown when the ad is clicked. The targ= et can be a single product, or the merchant's store.
Dates - when the ad is visible to users
Product Ads promote specific products. A Product Ad is tied to one parti= cular product, and shows that product's thumbnail and details. When the ad = is clicked, the Product Page is shown.
Store Ads promote an entire store. Store Ads look similar to banner ads:= they display a custom image that the merchant has uploaded, and they take = up as much room as three Product Ads. When the ad is clicked, the Store Pag= e is shown.
The Target of a Store Ad can be customized:
Store front page - show all the products in the store
Category - show the products in one particular category in the store
=Merchants that have several types of products can create different ads f= or each type, and have those ads link to the category that contains only th= ose products. For example, one ad could say "Hats for Sale" and another ad = could say "Boats Boats Boats!".
Store Ads display a custom image that the merchant has uploaded (65= 0 x 150 pixels). Kitely reviews each of these images to ensure that it comp= lies with our Terms of Service, and that the ad only promotes it= ems that are available in the linked store. If the image is approved then t= he ad can become active. If the image is rejected then the ad can't become = active. In that case the merchant can create a different ad with a differen= t image, and contact us to get a refund for the rejected ad.
If a Store Ad is created very near to the time that it's supposed to bec= ome active then its activation time may be delayed a little in order to all= ow time for Kitely to check the image.
When a Store Ad is created the merchant must specify the Maturity of the= image. It's permissible to create ads with Adult images, as long as t= he maturity is set to Adult. (There's no need to select a maturity for Prod= uct Ads because they automatically use the maturity of the product.)
Ads may be active for 7-90 days.
Ads don't renew automatically, but merchants can easily renew an ad manu= ally by visiting the ad's page and clicking Clone.
Ads always become active or non-active at midnight (GMT). As a consequen= ce, ads never become active immediately after they're purchased: the earlie= st that an ad can become active is the following day.
Kitely Market displays either three Product Ads or one Store Ad on each = page. These ads are chosen at random from among all of the active ads for t= he Placement that the user is viewing (the Front Page= or a Category). Store Ads are three times as likely to be chosen as P= roduct Ads.
Each Placement has 30 ad slots= . This is a limit on the number of ads that may be purchased for t= hat Placement on any particular day. A Product Ad takes up 1 slot, and= a Store Ad takes up 3 slots. For example, this means that on any particula= r day up to 30 different product ads may appear in the Front Page (over the= entire day; not all at once); or up to 10 different store ads; or any othe= r combination of ads that totals 30 slots. As another example, if a Placeme= nt has up to 3 Product Ads then those ads will be shown 100% of the time, b= ecause they don't have to compete with any other ads.
Ads aren't shown in Store Pages.
Placement |
Price |
---|---|
Front page |
$0.33 / day |
Top level category |
$0.15 / day |
Internal category |
$0.10 / day |
Placement |
Price |
---|---|
Front page |
$1.00 / day |
Top level category |
$0.45 / day |
Internal category |
$0.30 / day |
Ads may be purchased using Kitely Credits (KC) or USD. There's one limit= ation: the minimum purchase price when using USD is $1.00.
All ad purchases are one-time events: after the ad duration elapses, the= ad stops appearing.
To create an ad, go to the Manage Ads page by sele= cting "Go to > Manage Ads" from the navigation menu. Then click "Create = Product Ad" or "Create Store Ad", and fill in the ad details in the dialog.=
It's also possible to create Product Ads from the product page, by click= ing "Create Ad". That's just a shortcut that automatically fills in the cur= rent product in the dialog, so that you don't have to enter it yourself.
The Manage Ads page shows all of the ads that the merch= ant has created, and each ad's performance:
Impr. - Ad Impressions, i.e. how many times the ad was = viewed
Clicks - how many times the ad was clicked
Sales - how many sales resulted from users who clicked = the ad
Revenue - the revenue that was generated by these sales=
Kitely Market has extensive analytics that allow merchants to understand= how users find their products. Ads are one of the chan= nels through which users find products. When a user views a produc= t as the result of an ad, that Product Impression is attri= buted to the Ads channel. When a user gets to a product page as the result = of clicking on an ad, that Product View is also attributed= to the Ads channel. And finally, if a user purchases a product as the resu= lt of clicking on an ad then that sale is attributed to the Ads channel.
The word "Impressions" might cause some confusion, because it's used in = two different ways. They are:
Ad Impressions - the number of times an ad was viewed. This is the statistic that is shown in the Ma= nage Ads page.
Product Impressions - the number of times a pro= duct thumbnail was viewed. This is the statistic that is shown in = the Analytics Channels page.