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All ads have the following properties:
Placement - the location where the ad is shown. The Placement can be the Front Page, or any Category.
Target - what is shown when the ad is clicked. The target can be a single product, or the merchant's store.
Dates - when the ad is visible to users
Product Ads
Product Ads promote specific products. A Product Ad is tied to one particular product, and shows that product's thumbnail and details. When the ad is clicked, the Product Page is shown.
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The Target of a Store Ad can be customized:
Store front page - show all the products in the store
Category - show the products in one particular category in the store
Merchants that have several types of products can create different ads for each type, and have those ads link to the category that contains only those products. For example, one ad could say "Hats for Sale" and another ad could say "Boats Boats Boats!".
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Ads aren't shown in Store Pages.
Price List
Product Ads (size 1)
Placement | Price |
|---|---|
Front page | $0.33 / day |
Top level category | $0.15 / day |
Internal category | $0.10 / day |
Store Ads (size 3)
Placement | Price |
|---|---|
Front page | $1.00 / day |
Top level category | $0.45 / day |
Internal category | $0.30 / day |
Ads may be purchased using Kitely Credits (KC) or USD. There's one limitation: the minimum purchase price when using USD is $1.00.
All ad purchases are one-time events: after the ad duration elapses, the ad stops appearing.
Creating Ads
To create an ad, go to the Manage Ads page by selecting "Go to > Manage Ads" from the navigation menu. Then click "Create Product Ad" or "Create Store Ad", and fill in the ad details in the dialog.
It's also possible to create Product Ads from the product page, by clicking "Create Ad". That's just a shortcut that automatically fills in the current product in the dialog, so that you don't have to enter it yourself.
Ad Performance
The Manage Ads page shows all of the ads that the merchant has created, and each ad's performance:
Impr. - Ad Impressions, i.e. how many times the ad was viewed
Clicks - how many times the ad was clicked
Sales - how many sales resulted from users who clicked the ad
Revenue - the revenue that was generated by these sales
Analytics
Kitely Market has extensive analytics that allow merchants to understand how users find their products. Ads are one of the channels through which users find products. When a user views a product as the result of an ad, that Product Impression is attributed to the Ads channel. When a user gets to a product page as the result of clicking on an ad, that Product View is also attributed to the Ads channel. And finally, if a user purchases a product as the result of clicking on an ad then that sale is attributed to the Ads channel.
The word "Impressions" might cause some confusion, because it's used in two different ways. They are:
Ad Impressions - the number of times an ad was viewed. This is the statistic that is shown in the Manage Ads page.
Product Impressions - the number of times a product thumbnail was viewed. This is the statistic that is shown in the Analytics Channels page.